Firebase Analytics enhanced e-commerce tracking

I recently implemented firebase analytics tracking in MatHem’s native apps and in that process I discovered that the documentation about tracking e-commerce is very limited compared to how to implement it in Google Analytics. Also, the events and parameters in the documentation didn’t fit our needs for analyzing e-commerce interactions. Hence, I thought I would share our implementation of Firebase Analytics. First, Firebase Analytics has a completely different data model than Google Analytics....

February 15, 2019 · 5 min · Robert Sahlin