Firebase Analytics enhanced e-commerce tracking

I recently implemented firebase analytics tracking in MatHem’s native apps and in that process I discovered that the documentation about tracking e-commerce is very limited compared to how to implement it in Google Analytics. Also, the events and parameters in the documentation didn’t fit our needs for analyzing e-commerce interactions. Hence, I thought I would share our implementation of Firebase Analytics. First, Firebase Analytics has a completely different data model than Google Analytics. »

Firebase LogEvents as doubles in a webview

Are you planning to use Firebase Analytics in a WebView on Android or iOS? Beware if you want to log doubles (price for example) as event parameters. Google is sunsetting the Analytics Services SDKs coming fall and promote the transition to tracking your apps with the Firebase SDKs. Firebase Analytics is awesome (BigQuery Export, User and Event based, etc.). However, there is an issue I’m certain many analysts will face when implementing Firebase Analytics in a WebView. »