Streaming Analytics affect both tracking and analytics!

Streaming Analytics will change the way you should think about both tracking and analytics in digital analytics. How? Tracking: Since tracking has been focused on decision making, it has mainly captured performance metrics rather than signals that can be used to personalize the user experience. That has to shift with the advent of streaming analytics. Analytics: In batch analytics you let the query run over your data, but in streaming analytics you let your data run over your query. »