I collect and refine customer and behavioural data on a group level and turn that into actionable insights for subsidiaries in the Bonnier group. I identify and quantify new potential business opportunities, primarily in digital media. I proactively develop new analytics methods and analyze complex scenarios. I am also responsible for developing analytics solutions with focus on Big Data architecture and visualisation.
MAR 2015 to Present
Thomas Cook Northern Europe
Data scientist, data engineer and big data champion. I develop powerful web analytics solutions based on Google Tag Manager, Google Analytics premium, Google Big Query, Hadoop and SQL Server Parallell Data Warehouse. I'm also responsible for A/B-testing the releases of business critical features on the Nordic websites and mining web data to improve customer satisfaction as well as product yield.
SEP 2012 to MAR 2013
Thomas Cook Northern Europe
Thomas Cook Northern Europe is the most profitable travel group in Europe. The group includes Ving Sweden, Globetrotter, Ving Norway, Spies Denmark, Tjareborg Finland, Thomas Cook Airlines and Hotels and Resorts. I am responsible for analysing and optimising the group's online business and web development projects. I am also responsible for providing the local analysts with the tools, training and support to answer local business questions that relate to web analytics. Further, I initiated and set the requirements for the group's custom built A/B-testing solution that have served hundreds of tests until today.
JAN 2010 to SEP 2012
Web Analyst & Affiliate Marketing Manager
Ving is the biggest travel company in Sweden and more than 60% of the travel packages are sold online. I was responsible for analysing and optimising the company's presence online (web site, campaigns, social media, etc.). In my two years as responsible for the affiliate marketing program I turned it into the company's most cost efficient marketing channel while growing the turnover with 500% to constitute a major distribution channel.
MAY 2007 to JAN 2010
Web Strategy Consultant
Cloud Nine is a web agency specialised on digital strategies and how companies can leverage their business online. In my role as a web strategy consultant and web analyst I carried out strategy projects to deliver business value online. The projects included intranets and public web presence and spanned over various aspects (marketing, sales, customer service, PR, etc.) and industries (finance, telecom and travel). I was responsible for the web analytics service offering and developed methods and models for efficient business optimisation.
FEB 2006 to MAY 2007
As a management consultant I worked mostly in projects within the telco sector. The projects include program management as well as developing business cases and decision support for the client's management team. I also carried out market analysis of web based selfservice, home gateways and tripple play.
JAN 2005 to FEB 2006
This course provides a broad introduction to machine learning, datamining, and statistical pattern recognition. Topics include: (i) Supervised learning (parametric/non-parametric algorithms, support vector machines, kernels, neural networks). (ii) Unsupervised learning (clustering, dimensionality reduction, recommender systems, deep learning). (iii) Best practices in machine learning (bias/variance theory; innovation process in machine learning and AI).
2003 - 2004
Master of Science in Industrial engineering and management
KTH Royal Institute of Technology
The program emphasises the integraton of technical problem solving and economic context. Leadership and teamwork skills are accentuated as well. My studies are oriented towards telecommunication (Internet) and marketing. My master's thesis includes application development, usability studies and business model development.(www.i.kth.se)
1999 - 2004
ITM focused on IT as an enabler in the design of business models and organisations in a dynamic context.(itm.dsv.su.se)
2003 - 2004