Configure Google Analytics Bigquery export to EU region

A year ago when I tried to set up BigQuery export on one of our Google Analytics premium views I found out that I couldn’t chose region for the export and that it defaults to US. Since my employer is an European comapny I prefer to store the data in EU. Google wasn’t aware of the problem themselves and filed a feature request to the Cloud Platform engineering team. However, I couldn’t wait for that and managed to come up with a solution myself, it was surprisingly easy:

When I activate bigquery export a dataset is created in bigquery. The dataset is named with a number and I noticed that this ID is the same as the ID for the view I want to export.

Hence, the solution is to:

  1. Create a dataset in Bigquery with the view ID as name and EU as the region.
  2. Setup the export in Google Analytics
  3. Wait and voila - your GA data starts pouring into your Bigquery dataset in the EU region!

I think they way the export works is that it first looks for a dataset with the view ID and if it doesn’t already exist then a dataset is created in the default region, i.e. US.

I hope this prove to be useful for my fellow digital analysts in EU.

Google analytics view to be used in BigQuery Export

Create dataset in BigQuery

Robert Sahlin

Digital Data Scientist and Engineer, Open source enthusiast.

Stockholm, Sweden