Google Analytics Campaign Timeout Settings

Pretty much every Google Analytics configuration I’ve seen have left the default Campaign Timeout Settings untouched. Also, it came to my knowledge that the tutor/s at the biggest digital analytics post-secondary education in Sweden instruct the students to keep the default settings. Hence, I feel obliged to write a post to clarify why you shouldn’t. Keeping default campaign settings is just plain wrong and will mess up your traffic data in all reports except attribution model comparison tool! »